Rasmus Hougaard

Founder and CEO of Potential Project, author and keynote speaker · Denmark

Rasmus Hougaard is the founder and CEO of Potential Project, a leadership development firm. He co-wrote The Mind of the Leader and Compassionate Leadership and wrote More Human, all published by Harvard Business Review Press. He speaks at events and coaches C-suite executives at organizations including IKEA, Accenture, Wal-Mart and Unilever. He lives in Copenhagen.

How to book

Rasmus Hougaard handles bookings and enquiries directly, on potentialproject.com. We take no bookings or fees.

Enquire on potentialproject.com

Ways to work together

Focus

Who they work with

Books

The Mind of the Leader (2018)
Compassionate Leadership: How to Do Hard Things in a Human Way
More Human: How the Power of AI Can Transform the Way You Lead (2025)

Clients and stages

As Rasmus Hougaard publishes them.

IKEA
Accenture
Wal-Mart
Unilever

Sources, checked Nov 1, 2026

Photo: potentialproject.com

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